Executive Portfolio · Boulder, Colorado
JasonAscher
Chief Executive Officer Chief Marketing Officer Technology Executive Entrepreneur
Building companies.
Building products.
Building teams.
Technology • Marketing • Products • People
Executive profile
Entrepreneur. Technologist.
Executive. Growth leader.
Building enduring value at the intersection of vision and execution.
Entrepreneur, CEO, and marketing executive with more than 20 years of experience building, scaling, and leading technology, digital marketing, SaaS, and consumer internet companies.
Jason combines executive leadership, product strategy, software development oversight, branding, performance marketing, and business development. His track record includes building multi-million-dollar companies, creating scalable software platforms, leading globally distributed teams, and successfully exiting founder-led businesses.
“The best products are built when technology, marketing, and customer experience work together.”
Career timeline
More than two decades of building
From creative agency founder
to technology executive.
Startup — 2008The creative foundation
Founder · CEO · CMO
Mango Graphic Communications
Built a multi-million-dollar branding, advertising, and digital agency serving national consumer brands and biotechnology companies—then successfully sold the business to strategic partners.
2008 — PresentPerformance at scale
Founder · CEO · CMO · CTO
HookUP.com Inc.
Created global affiliate technology and performance-marketing operations generating $50 million in cumulative revenue across a network spanning 90+ countries.
2017 — 2020Building a consumer brand
Investor · Partner · CMO
RovR Products
Joined as an early investor and the founder’s first employee, building the brand, product-launch program, Kickstarter strategy, and growth platform through acquisition.
2022 — PresentProduct + technology leadership
Product Vision · Engineering · Growth
HookUP Mobile Platform
Self-funded and led the complete redevelopment of HookUP.com for Web, iOS, and Android—combining cloud infrastructure, subscriptions, video, verification, analytics, and AI-powered moderation.
Company story
Branding · Digital · Packaging · Technology
Building brands before digital marketing became mainstream.
Founder · Chief Executive Officer · Chief Marketing Officer
Mango Graphic
Communications, Inc.
Founded and grew Mango into a multi-million-dollar branding, advertising, and digital marketing agency with an average team of 10–15 professionals. The firm partnered with companies from startup through public-market scale, then successfully transitioned through a sale to strategic partners.
Corporate brandingPackage designWeb developmentSEOTrade showsHigh-end animation
Company story
Outdoor products · Premium consumer brand
From startup idea
to category-defining brand.
Investor · Partner · Chief Marketing Officer 2017 — 2020
Build the brand.
Launch the product.
Scale the opportunity.
Joined RovR Products as an early investor and the founder’s first employee, helping transform an innovative high-end cooler concept into a distinctive outdoor consumer brand positioned for acquisition.
Built the brand and marketing strategy from the ground up.
Directed product launches and trade show marketing.
Led Kickstarter campaigns and customer acquisition.
Developed product positioning, packaging, advertising, and digital marketing.
Helped scale the business through its successful acquisition by Kokopelli.
Early investorFirst employeeKickstarterBrand strategyAcquisition
Flagship company
Consumer technology · SaaS · Mobile · Growth
Building a modern dating platform from the ground up.
Founder · Chief Executive Officer · Chief Marketing Officer · Chief Technology Officer
One company.
Two eras of growth.
Built global affiliate technology and performance-marketing businesses generating $50 million in cumulative revenue, then led the complete redevelopment of HookUP.com into a modern mainstream dating platform for Web, Android, and iOS.
Self-funded and directed product strategy, software architecture, UI/UX, branding, acquisition, subscriptions, analytics, compliance, AI-powered moderation, and globally distributed product teams.
$50MHookUP revenue
90+Countries
500K+Downloads
Product film
HookUP.com · Platform overview
Affiliate program
HookUP.cash
Proprietary performance-marketing technology built to operate at global scale.
Designed and developed affiliate tracking, reporting, commission, and payment systems supporting thousands of affiliates and complex multi-tier organizations across more than 90 countries.
$8.5M2017 annual billings
$1M+2017 annual profit
Platform leadership
Product vision through production launch
Product vision
Defined the roadmap and directed UX, discovery, messaging, video, subscriptions, and engagement from concept through launch.
Concept → Production
Technology
Led distributed engineering and cloud delivery across AWS, Flutter, Firebase, RevenueCat, analytics, APIs, and operations.
Web · iOS · Android
Trust & safety
Built verification, compliance, privacy, moderation, and AI-assisted safety systems into the core product experience.
Verified · Moderated
Growth systems
Connected paid acquisition, lifecycle messaging, attribution, subscription monetization, and product analytics into one growth engine.
Acquire · Convert · Retain
Technology leadership
Cloud-native · Scalable · Secure
Leading every layer from product vision to production.
Building complex consumer platforms requires equal fluency in product, engineering, data, growth, and trust.
Full-stack leadership
From product vision to architecture, engineering, deployment, and analytics.
Secure and trusted
Authentication, encryption, privacy, compliance, and user-safety systems.
Built for growth
Cloud infrastructure and distributed services designed to scale efficiently.
Data driven
Analytics that inform matching, acquisition, monetization, and retention.
AI-powered safety
Moderation and verification systems that help create a safer community.
Platform architecture
Web · iOS · Android
WebiOSAndroid
API gatewayAWS cloud services
Platform servicesUser · Match · Chat · Payment · Media · Notifications · Content
DatabaseStorageCacheMessaging
AWS cloud infrastructure
Technology stack
Platforms and systems managed across product development and growth.
Executive statement
How I lead
I build businesses.
I build products.
I build teams.
I am a self-motivated, entrepreneurial marketing leader who enjoys building businesses, developing talented teams, and creating systems and processes that drive growth.
I thrive in collaborative environments, build strong relationships with clients and colleagues, and lead with integrity, accountability, curiosity, and a hands-on approach.
I look forward to contributing my experience in executive leadership, technology, marketing, and product development to an organization where I can help build great teams, deliver innovative solutions, and create long-term business value.
Lead with integrity
Build trust through open communication, accountability, and consistent follow-through.
Learn continuously
Stay curious, embrace new technology, and turn learning into practical advantage.
Create systems
Build the processes and operating rhythms that help talented teams scale.
Deliver value
Connect customer needs, product execution, and measurable business outcomes.
Let’s connect
Boulder, Colorado · Available for executive opportunities
Let’s build something meaningful together.
CEO · CMO · Chief Growth Officer · General Manager · Product & Technology Executive